Thinking outside the box and the adaptability of solutions are the qualities that are shared by each plan, and are realized in practical terms by:
■ drawing up merchandising plans designed to arrive at solutions which respond to the continuous changes in market expectations and to both clients’ and visitors’ needs
■ functional solutions based on specific strategies designed to enhance what I.C.C. offers and to attract businesses operating within the individual shopping complexes
■ market repositioning and partial/complete restyling of under-performing centers.